Advertisers nationwide spent average
$56.13 on each person in the U.S.
TREVOSE, PA – May 3, 2011 –
A new study reports businesses and organizations in the South led the nation in
money spent on logoed promotional products like pens, caps and T-shirts, for a
total of $5.9
billion worth in 2010 – an average $52.31 per person.
Advantages magazine, published by the Advertising Specialty Institute (ASI), reports
companies spent an average $56.13 on each person in the U.S., for a
total of $17.4 billion worth of logoed business giveaways.
A regional
breakdown shows distributors of promotional products based in the Midwest sold
$4.3 billion worth of imprinted items, an average $64.08 per person.
Distributors in Western states sold $4 billion, an average $56.68 per person,
followed by Northeast distributors, who sold $3.1 billion, an average $57.49
per person.
“What’s remarkable about this
study is how robust the promo products industry really is, whether companies
are in high-tech California or metro-heavy Northeast,” said Advantages Editor
Kathy Huston. “According to our surveys, the industry as a whole defied the
recession and grew
by 9.1% in 2010.”
To read the Advantages
report, click
here.
The West is home to four of 2010’s top five promotional product suppliers: American Apparel, Tri-Mountain/Mountain Gear, Sweda and
Sunscope. With tech heavyweights like Apple, Microsoft, Google, Twitter and
Facebook based in California and Washington, many promo product companies in the West focus on
this sector.
Tech-related promo products
like iPad cases, screen wipes, Flip cameras and USB-powered portable chargers
are most popular.
Northeast suppliers and
distributors reap the benefit of proximity to the country’s largest
metropolitan region, and industries like health care, insurance, banking and
education report total industry sales of over $3 billion, according to Advantages.
Of that total, New York contributes most, with $1.1 billion; Pennsylvania
$714 million and N.J. $494 million.
Promotional products include
pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with a
logo or slogan to promote everything from a new store opening or hot new
product to a Super Bowl win.
For more information, contact
Kathy Huston at khuston@asicentral.com and 215-953-3337.
About ASI
Advertising Specialty Institute (ASI) is the largest business-to-business media
organization for the promotional product and advertising industry, offering
award-winning publishing, marketing and e-commerce services to over 26,000
members. Visit ASI at www.asicentral.com.