ASI issues hot list of eco-friendly products for Earth Day
TREVOSE, PA – April
20, 2011 – Creative use
of recycled materials highlight the 2011 list of hottest Earth Day promotional
products released today by the Advertising
Specialty Institute (ASI).
Recycled paper turned into
coolers, bike chains crafted into picture frames, billboards made into bags and
garden litter transformed into journals prove imagination rules this year’s Earth Day, according to a
list of creative giveaways found in ASI’s product database.
“Green products are no longer
confined to the ‘crunchy’ set. Now, they’re being sold in mega-stores like
Walmart and Home Depot and companies are using them as promotional giveaways to
make sure their brand is associated with a commitment to the environment,” said
Timothy M. Andrews, ASI president and CEO.
Products made from renewable
resources like bamboo continue to gain momentum, says Andrews. Bamboo, one of
the fastest-growing plants on the planet, grows up to four feet a day, and is
100% biodegradable. Click
here to watch a YouTube demo of the products.
ASI’s Earth Day Hot List:
Bike chain picture frame handmade in India in a workshop sponsored by Noah’s Ark, an NGO that offers funding for raw
materials, machines and workshop repairs to 100 artisan groups across India. Employees paid fair wages and work in safe and clean
conditions. From Helping Hand Rewards.
Netbook/iPad bag made from recycled PET, the plastic used to make soda bottles, allows high
tech companies to hop on the eco-friendly bandwagon. From East India Natural Goods.
Flip-flops made from recycled coconut fibers and
recycled rubber. Great
for spas, resorts and beach destinations exhibiting at any eco event. From Neet Feet.
Cooler made from recycled paper/cardboard. Pack it with refreshments to hand out at a local
Earth Day event. Can be reused. From
Planter can with seeds and soil packet allows user to grow herbs inside. Neat
giveaway for schools and great item for offices. From
Points of Light Inc.
Serving utensils made from bamboo. Farmers’ markets that sell
organically and locally grown produce can use as a gift with purchase. From Bay State Specialty Co.
Every litter bit helps journals handmade by a family of artisans in Bali
who collect garden materials to create the covers and make paper using a
kitchen blender. The family also employs women and older members of the
community can work from home. From Helping Hand Rewards.
Bags made from recycled billboard and banner material, so banners from a local Earth Day event can be
recycled into bags to be given out at the following year’s event or sent to
event sponsors afterwards. From Landes Inc.
Colander made of bamboo. Serving trays and bowls also
available. Perfect for companies in the food industry.
From Aunt Beth’s Cookie Keepers.
T-shirt made from 50/50 mix of cotton and recycled
polyester. Event organizers can use
as a mass giveaway or sell them for a profit. From Anvil
Polo made from polyester and bamboo lets Earth Day event staffers stay cool and dry in a
moisture wicking shirt. From Skins Game.
Ad specialties like tee shirts,
caps, pens, mugs and high-tech electronics are used by virtually every business
and organization in America to promote everything from a new store opening and
hot new product to a Super Bowl win and even the U.S. census. Companies spent $17.4 billion on promotional
products in 2010 – an average $56.13 on each person in the U.S.
A recent landmark
study from ASI proves ad specialties beat out prime-time TV, radio
and print advertising as the most cost-effective advertising medium available.
The Advertising Specialty Institute is the largest education, media and
marketing organization serving the advertising specialty industry, with a
membership of over 26,000 distributor firms (sellers) and supplier firms
(manufacturers) of advertising specialties. Visit ASI at www.asicentral.com
and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.