The catalog with a conscience will capture business from eco-minded buyers
TREVOSE, PA - March 22, 2011 - The Advertising Specialty Institute (ASI) today announced: its 2011 Green Catalog is on target for another super sell-out.
The Green Catalog, with a circulation of 135,000, has already sold over 80,000 copies. The go-to guide for environmentally friendly products features 120+ products from more than 30 suppliers, in all price ranges. The catalog also features green tips, keys to being green and ways to promote eco-friendly products as a responsible alternative.
The eco-friendly items range from biodegradable denim, recycled desk products, ringtone cards and grow cups to lead-free key tags, organic lip balm, eco-friendly golf balls, eco watches and all-natural dog treats. Products are also grouped by easy-to-use categories, including bags and briefcases, clothing, drinkware, health and beauty, home, office, outdoors, pets and sports.
For more information, contact Dan Brown, executive director of marketing services, at firstname.lastname@example.org or at 800-546-1392. To order the Green Catalog online and to see sample pages, click here.
The book ships free from now until April 15, and a free digital version comes with the print purchase. The front of each copy can be imprinted in full color with the distributor’s logo and contact information, and ASI offers this feature at any time throughout the year.
“Spring is the perfect time to sell your clients eco-friendly products, especially when the product demand is strong for resorts, trade shows, corporate events, grocery stores, schools, conferences and fund raisers,” said Timothy M. Andrews, president and chief executive officer of ASI. “The green trend remains one of the fastest-growing segments in the industry, and this catalog offers products that make end-buyers feel good about their purchase.”
Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales. To see the study, click here.
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI and The ASI Show at asishow.com, and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.
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