Top 7 list includes book of
blarney, Celtic flask and leprechaun mask
TREVOSE, PA – March
15, 2011 – Get out the
green with the Advertising Specialty Institute (ASI) and its second-annual list of the top 7 promotional products for St.
This week, when the whole
world is Irish, everyone appreciates Irish-branded items like tweed caps,
shamrock paper and an Erin Go Bragh flag to light up St. Patrick’s Day
marketing promotions, advertising campaigns and themed parties.
A search for giveaways in ASI’s exclusive promotional products database reveals marketers are
favoring these Lucky 7 St. Patrick’s Day Products:
Seeded Shamrock Paper from Okina/Symphony Seed Papers. Seed paper ornament
in a four-leaf clover shape with planting instruction card.
Irish Tweed Cap from Hammacher Schlemmer. 100% virgin-wool tweed cap
is naturally water-repellent and wind-resistant. Tiny flecks of woven color
originate from dye made from blackberries, fuchsia and moss plants.
Little Green Book of Blarney from The Book Company. Pocket-sized, colorfully
designed gift book offers essential information, tips, recipes and more
enclosed by an elastic band that also acts as a place holder.
from Alchemy of England. Round 6-ounce pewter flask with Celtic Kai knot
Erin Go Bragh Flag from Eder Flagpole Co. 3′ x 5′ nylon outdoor flag is
specially treated to resist sun and chemical deterioration. Finished with a
strong, durable white header and brass grommets.
Leprechaun Masks from The Beistle Co. Fun holiday masks with leprechaun face and a 12″
elastic band attached.
from Essef Distributors Inc. Green plastic wand features a shamrock and a shiny
array of glitter. Imprint on either shamrock face or handle.
To watch a video featuring
the products and to see photos and purchasing information, click here.
Promotional products, or
advertising specialties, are items imprinted with logos or slogans to market a
company, organization, product, service, achievement or event. Companies often
purchase them as gifts for employees or clients at holidays and for occasions
year-round, and marketers often include them in their campaigns to dramatically
increase response rates.
A recent landmark
study from ASI proves ad specialties beat out prime-time TV, radio
and print advertising as the most cost-effective advertising medium available.
The Advertising Specialty Institute is the largest education, media and
marketing organization serving the advertising specialty industry, with a
membership of over 26,000 distributor firms (sellers) and supplier firms
(manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in
the industry from more than 3,200 reputable suppliers, to locate supplier firms
and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines,
websites and databases, and offers e-commerce, marketing and selling
tools. Visit ASI at www.asicentral.com
and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.