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ASI Names Dan O'Halloran Vice President of Distributor Research and Internet Sales


October 8, 2003, Trevose, PA — Dan O'Halloran, a 14 year veteran of Advertising Specialty Institute, has been promoted to vice president of Distributor research and Internet sales. A major goal in his new position is to build closer relationships with ASI Distributor members while examining ways to increase the value of ASI service, education and community.

To achieve this, he plans to increase the number of Distributor account managers to enable them to work with fewer customers. That way the managers have time to build strong relationships, deliver more value and share ASI's 50 years of industry insight.

"Dan has tremendous experience on the distributor side of the industry and an excellent reputation among both large and small distributors," says Christine Lovell, senior vice president of sales. "He has done an outstanding job leading our sales team and has been instrumental in working with several internal teams to streamline our processes." O'Halloran had been a Distributor sales account manager, Distributor sales manager, and most recently, director of research and Internet sales.

During his tenure at ASI, O'Halloran has had the opportunity to meet thousands of Distributors of all sizes and types. "In fourteen years of working with Distributors, I have made many close friends and received a great deal of satisfaction from seeing them build their businesses with the help of ASI," O'Halloran said.

When asked what he likes best about his work with ASI Distributors, he grins broadly and describes the fun, friendly, and creative people he has had the pleasure to meet. "I teach them to use our products and services to their optimal benefit," he replies. "From that information, they invent some very imaginative sales strategies of their own."

O'Halloran is a graduate of LaSalle University, where he majored in political science. When he isn't meeting with Distributors, he can be found cheering on his daughter, Megan, who runs cross country for Rider University.

Advertising Specialty Institute (ASI) is the single-largest trade information center for the promotional products industry, with a membership of 20,000 Distributors (sellers) and Suppliers (manufacturers) of promotional products. Suppliers use ASI print and electronic resources to promote their products to more than 17,000 ASI Distributors. Distributors use ASI print and electronic resources, which contain more than 650,000 promotional products, to locate Supplier products and to promote their services to buyers of promotional products. ASI was founded in 1950 and employs a staff of 500. The company offers catalogs, informational directories, newsletters, magazines, websites and databases, and provides a variety of interactive business, marketing and selling tools

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