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ASI® Partners with Mach1 to Promote Incentives


TREVOSE, PA – October 17, 2007 - Advertising Specialty Institute® announced today that it has entered into an agreement with Mach1 Business Media, LLC, to help expand ASI’s presence in the $46 billion incentives market*. 

Mach1 and ASI will help ASI suppliers expand advertising for incentives in Successful Promotions, Counselor and Advantages magazines, and will provide more editorial content about incentives for distributors to apply to their businesses.     

“ASI distributors, suppliers and decorators have been asking me for more information about incentives,” said Timothy M. Andrews, president and chief executive officer of ASI.  “We expect the arrangement with Mach1 to increase the amount of advertising from incentive suppliers, helping our magazine readers be better informed and more prepared to offer those products to their end users.”

The relationship is a joint effort with Mike Murrell, president and chief executive officer of Mach1, an incentives expert, former group publisher for Incentive and Potentials magazines, and board member of advocacy organization The Incentive Federation.

“This initiative reflects the growing importance of the role of advertising specialty distributors and their relationships with suppliers and end-buyers,” said Murrell.  “We look forward to collaborating with ASI to provide useful advertising services and information about incentives.”

Editorial content related to incentives and using them in advertising specialty and marketing programs has become a top priority in ASI publications.

“Over 100,000 readers of Advantages, Counselor and Successful Promotions magazines have already started to benefit from more editorial and educational content about incentives,” said Rich Fairfield, publisher at ASI.  “Watch for more stories in the coming months.”

Incentives include many types of advertising specialties and travel packages, and there is growing interest in serving the incentives marketplace with more creative products.

A recent survey from ASI indicated that 91% of readers are interested in more information about branded incentive merchandise, gift cards and meeting destinations,” said Melinda Ligos, editor-in-chief for ASI’s seven magazine franchises.  “Mach1 will represent the three ASI magazines to select suppliers in these categories and more incentive products will be advertised and available for distributors to sell and for end-buyers to use.”

For more information about advertising and editorial opportunities for incentives in magazines from ASI, contact Rich Fairfield, at rfairfield@asicentral.com, or Mike Murrell, at 952-401-1283 or at mike@mach1businessmedia.com.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from over 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.  

* Sources:  The Incentive Research Foundation and The Incentive Federation.

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