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ASI® Expands Relationships with teamCo International, Instant Imprints and Bradley Marketing Group


TREVOSE, PA – Aug. 15, 2005 - Advertising Specialty Institute® (ASI®), announced today that teamCo International, Bradley Marketing Group and Instant Imprints are making significant investments in ASI products and services, as integral components to support sales of promotional products.

The new agreements will benefit the ASI supplier network, as more distributors will be viewing the suppliers' information through ESP® Online, the industry’s most popular product research and marketing tool, with 16,000 paid users. Reach to end-buyers will also increase, as distributors sell more products via online storefronts, hosted by ASInternet.

teamCo International (asi/342495) is one of the industry’s most dynamic firms. It provides advertising specialty, merchandise, travel and events planning services to an extensive client roster, including Sony Corporation and Eli Lilly & Co. Revenues for 2004 topped $9 million and it has plans to grow its franchise business from 11 states to all 50 by 2008.

Steave Keith, founder and president of teamCo International, said: “Our travel business accounted for 60% of company revenues prior to 9-11, then dropped to only 10% afterward. Merchandise and ad specialties sales propped the company up during that time, and now comprises about 90% of our sales. Now that we are 33 franchisees strong, everyone who joins teamCo International uses ESP Online. By having 24/7 access to search and proposal programs, our franchisees provide solutions within minutes to any request. The great thing is having our preferred suppliers linked into ESP Online, so all product searches begin with companies we like to work with.”

Bradley Marketing Group (asi/144162) is a promotional marketing firm that specializes in creative solutions for its clients. The firm utilizes internal value-added services, such as product sourcing, warehousing, distribution and fulfillment services, and graphic design expertise. The firm follows its own seven-step strategic process to create effective promotional products campaigns that drive measurable and sustainable results.

John DeAngelis, president of Bradley Marketing Group, said: “We’ve integrated ESP Online with ACE® into our campaign planning process, allowing us to search and select more creative promotional products faster, and consistently deliver beyond client expectations.” ACE is an ASI product that allows users to see all pages of more than 3,000 supplier catalogs online.

Instant Imprints (asi/391000), with over 30 years of industry experience, offers clients a “one-stop” shopping experience. Each of its 50 franchisees carries a full line of promotional products as well as in-house production capabilities, from signs to screenprinted and embroidered wearables. The company is currently in the midst of an aggressive expansion, with a goal to double the number of franchised locations by the end of 2006.

Leo Kats, CEO of Instant Imprints, said: “We’re watching our business grow even more with the benefits of ASI membership. The efficiencies gained by using the ESP Online business tool have been pivotal in helping us to improve the levels of service that our franchisees are providing to end-buyers. Less time is spent finding the right item for customers, and, in turn, increases our revenues by freeing up more time for selling.”

These investments in ASI products and services are creating extra value for these innovative companies, by allowing them to improve efficiencies and to work smarter.

Dan O’Halloran, senior vice president of distributor services at ASI, noted: “teamCo International, Instant Imprints and Bradley Marketing Group are recognizing that investments in our business tools are providing positive returns to their bottom lines. End-buyers are also pleased with faster order fulfillments and access to the newest promotional products.”

For more information about how ASI products can grow your business, contact Dan O’Halloran at ASI, at 800-546-1350, or at dohalloran@asicentral.com.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 21,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 18,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, Websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.  

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