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ASI® Adds Fourteenth Issue of Advantages™ Magazine Focused on Gifts


Trevose, PA – Mar. 2, 2005 - Advertising Specialty Institute® (ASI®), the largest member organization in the promotional products industry, announced today that Advantages, its flagship new products tabloid read by 86,000 distributor firm salespeople, will expand with a fourteenth issue in September focused on gifts.

The new special issue for this year will be a fun-to-read holiday gift guide that will feature over 150 hot items and include gift-giving strategies to help distributor firm salespeople gear up for the holiday season, which typically accounts for 30 percent of annual promotional products revenue.  The guide will be packed with gift-oriented product showcases, with spots featuring incentives, gift cards and key end-of-year imprinted items, like calendars.

Readers love Advantages,” said Rich Fairfield, ASI’s publisher.  “Just two months ago, the new products special edition generated 16,500 leads.  We are responding to reader demand.” 

Advantages has been receiving record kudos from advertisers.  The publication increased its number of advertisers in 2004 by 56 percent versus 2003 and it surpassed competitor Promotional Marketing magazine in ad market share - 52 percent in 2004 versus 38 percent in 2003 – as reported by eBasket, a leading independent magazine monitoring system from IMS (Inquiry Management System). 

“The overall editorial focus of the magazine has been sharpened, to make it an even more essential resource for promotional products salespeople.  Every issue is upbeat and provides selling information, spotlights on fresh ideas and market opportunities to keep today’s busy salesperson productive,” said Kathy Huston, Editor of Advantages.

For more information about Advantages magazine, contact Kathy Huston at ASI, at 800-326-7378, ext. 3337, or at khuston@asicentral.com.  To learn about advertising opportunities, contact Ed Koehler, Advertising Director, at 800-546-1261, or at ekoehler@asicentral.com.   Visit www.asicentral.com/advantages.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 20,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products.  Supplier firms use ASI print and electronic resources to market products to more than 17,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate supplier firms and to market services to buyers.  ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.

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