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ASI Members Selling with ESP Grows to Over 15,000


October 11, 2004, Trevose, PA – Advertising Specialty Institute, the largest member organization in the promotional products industry, announced that, since January, total users of ASI’s powerful ESP product research tool have tripled, to over 15,000.

More than 10,000 use ESP Online and more than 5,000 use ESP on disc - up from only 5,000 total users in January, 2004. This incredible growth is allowing more distributor firms and more salespeople than ever before to quickly and easily find and research an item, from an available base of over 700,000 promotional products for sale.

Suppliers are now enjoying the greatest electronic exposure to buyers at the point of purchase than at any other time in the history of the promotional products industry. All ASI member supplier catalogs are included in the ESP database at no additional cost.

Subscribers, like Charles Cassely, president of C & C Promotions (asi/154738), uses ESP Online. “I can now respond to the client immediately, in real-time, with pictures,” Cassely said. “Clients usually go with the first reliable quote they receive, so a timely response is critical. Distributors who don’t have ESP Online can’t research an item as quickly as I can,” he added.

“Now that more distributor firms are using ESP, suppliers are finding that their products are always just a simple search away for more buyers than ever before,” says Timothy M. Andrews, president of ASI. “The response we’ve received to ESP reinforces our commitment to rethink and, as necessary, redesign every ASI product – including catalogs and magazines – to meet today’s supplier and distributor needs,” Andrews continued.

To upgrade FREE to ESP Online from your current subscription to ESP on disc, or to take advantage of a FREE trial of ESP, call ASI Member Services, at 800-546-1350.

About ASI
Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 20,000 distributor firms (sellers) and suppliers (manufacturers) of promotional products. Suppliers use ASI print and electronic resources to market products to more than 17,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate suppliers and to market services to buyers of promotional products. ASI was founded in 1950 and employs 400 people. It provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com

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