Editorial's Excellent Adventure

ASI's editorial department recently celebrated an unprecedented accomplishment in New York City at an awards ceremony honoring winners of the Azbee Awards of Excellence from the American Society of Business Publication Editors (ASBPE).

ASI publications took home 14 trophies for editorial and design. Wearables magazine was named a Top 10 Business Magazine of the Year. C.J. Mittica is editor of Wearables, a 2009 Folio Gold Award winner.

Wearables, Counselor, Successful Promotions and Stitches won five national awards. In addition, Wearables, Successful Promotions, Advantages, Counselor and Stitches won nine regional awards in the Northeastern regional competition, which includes all business-to-business magazines based in New York City.

Other winning magazines in the 2010 competition include Bloomberg BusinessWeek, CFO, The Hollywood Reporter, Macworld and The American Lawyer.

ASBPE's Azbee Awards of Excellence are one of the industry's most competitive arenas for business-to-business, trade, association and professional publications. The awards recognize outstanding work by magazines, newsletters and digital media.

"This is an unprecedented win for ASI's publications," said Melinda Ligos, ASI's editor in chief and senior vice president of professional development. "It's a testimonial to the great team of writers, editors and designers who work hard every day online and in print to produce the kind of quality magazines readers rely on for the latest in industry news and information. I'm very proud of everyone involved, every step of the way."

Top 10 Magazine of the Year:


National Gold Awards:

Successful Promotions for Regular Department
Counselor for Regular Department

National Silver Award:

Stitches for Technical Article

National Bronze Award:

Stitches for Most Improved

Northeast Region Gold Awards:

Advantages for Front-Cover Computer Generated
Counselor for Feature Article
Successful Promotions for Regular Department
Stitches for Feature Article Design
Stitches for Feature Series
Stitches for Front Cover-Photo

Northeast Region Silver Award:

Wearables for Front Cover-Photo

Northeast Region Bronze Awards:

Stitches for Technical Article
Advantages for How-To Article

Summer Interns on the Job

ASI's vice-chairman, chairman and CEO "broke bread" with several interns recently and shared tales from the working world.

Editorial's Joe Haley and Melinda Ligos joined Norman Cohn, Matthew Cohn and Tim Andrews for the lunch and are pictured above with, from left, interns Andraya Vantrease, Ellen Santa Maria, Erica Young and Brian Deissroth. Not pictured: interns Morgan Bailey, Eugene Eydelman and Mae Fairfield.

Andraya, a Delaware native who graduated from Virginia Tech in May, says she's learned a lot in the month she's worked in editorial.

"I've interned with sports publications, but this is my first experience writing for product magazines like Stitches and Wearables," she says. "I've enjoyed the opportunity to apply my previous writing skills and experiences to an entirely new set of topics."

Erica Young, a Newtown resident and recent Penn State graduate in advertising and Spanish, is interning in distributor membership along with Brian Deissroth, a N.J. resident and Temple University student.

Says Erica, who'd be happy to continue working at ASI if she doesn't become a Spanish teacher: "I learned how to listen to people and understand their needs and show them how ASI can help fill that void."

Brian says his internship taught him the many ways to sell products and services to clients. After graduation, his goal is to work for a professional sports team.

Ellen Santa Maria, who's appeared on "The Joe Show" along with Andraya (and Joe "The Legend" Haley), says she's learned a lot about time management working in the fast-paced editorial department.

"There are so many different publications and audiences under ASI," says Ellen, a communication major at Juniata College. "After I graduate, I plan on working in PR for a non-profit, preferably in enviro or women's issues. After that, I plan on working as a college professor of communication."

Field Day

Team spirit ruled the day in friendly competitions in everything from pie eating, balloon shaving and a three-legged race to water balloon toss and tug of war.

In addition, employees raised more than $1,200 for United Way of Bucks County Wednesday buying raffle tickets with prizes that ranged from a parking space to a gift basket.

Click here to view photos.

In It To Win It (at left) took home the top trophy for scoring the most points in the most games. Team captain Gene Rahill attributed their win to a competitive and focused group of people who want to be successful in everything they do.

"We always promote the team concept in our department and that paid off with a championship," says Gene, sales director, ASI membership/Credit Connect. "We always push each other to reach our goals and that carried over to Field Day."

The team denies having any secret training tips and insists they only practiced their cheer for about 15 minutes the day of the event. Gene calls Krista Taylor "the brains" and says, "She was able to create the cheer and the awesome team dance. The whole team really supported and pushed each other to compete and try and win events. I was amazed and proud of how they competed on Field Day and we hope to come back and repeat as champs next year."

In It consists of: Eric Bayliss, Joe Flamini, Pam Williams, Brian Wistner, Joe Crisanti, Brian White, Cindi Mann, Krista Taylor, Sean McGuigan, Jason Krenzel and Matthew Canamucio.

ASI Named Best Places to Work

The Advertising Specialty Institute has been honored with a Best Places to Work award beating out more than 100 companies in competition.

"We're particularly proud that our employees voted us a top place to work," said Carol Albright, senior vice president of human resources for ASI. "We're always looking for innovative ways to inspire our employees and to help them grow personally and professionally. Right now we're recruiting for sales representatives, traffic coordinators and finance positions."

In 2009, ASI's human resources department was named "HR Department of the Year" among DelawareValley companies. In 2008, ASI was also honored for "Best Employee Wellness Program."

ASI's wellness program encourages employees to take their physical, emotional and financial health to heart. Employees earn rewards for gym memberships, attending better-health seminars and joining weight-management programs and smoking-cessation sessions.

In addition, the company offers an array of educational programs, including an innovative mentor program that provides employees with the opportunity to learn through one-on-one guidance and coaching from a manager or supervisor. ASI also hosts monthly, in-house training classes about the advertising specialty industry, the company and its products.

ASI's engaging work atmosphere is supported through fun activities, such as ice cream socials, Halloween parties and an annual holiday mixer, and it recognizes outstanding professional achievements through quarterly president's awards and an annual employee awards ceremony.

Honored As "HR Department of the Year

The Rosen Group this week recognized ASI's human resources department with top honors for overall service excellence and impacting the success of the company.

The HR department, headed by Senior VP Carol Albright, attended the ceremony at the Wanamaker Building in downtown Philadelphia. ASI won top honors among Delaware Valley finalists in departments with 1-5 employees.

The HR department includes Miranda Filer, Kathy Paolini, Katelyn Schneider and Jeannette Killeri. Carol also recognized marketing's Kate Malone for working with the team to help create "amazing" ASI branded employee programs.

"I'm really proud of my team," says Carol. "Most important is that we have Tim's backing to provide the support to our clients: managers, employees and candidates. He gave us the key to the car and lets us drive great programs here."

In 2008, HR also won for best employee wellness program.

The awards were founded in 1998 by Scott Rosen, president of The Rosen Group. He believed HR professionals should receive recognition for what they do and the growth and change they produce within their organizations.

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