Advantages: Features/Benefits
Notable issues are:
- Mid April’s Regional Sales Issue
- May’s Annual Compensation Survey Results
- September’s How to Sell this Product supplement
- Mid-September’s Gift Guide
- Mid-December’s New Products Review
Advantages provides sales professionals with inspiration, sales strategies, and information, tackling such issues as:
- Tips from Million-Dollar Salespeople
- Cost-cutting Strategies
- How to Defuse an Angry Client
- Hottest Marketing Trends
- The #1 Items that Help Sell
- Getting Over the Fear of Rejection
In every issue:
- Sell this Product: Strategies & tactics straight from suppliers
- Perfect Pitch: Sample client promotion programs
- Promotional Pulse: Ideas, information and inspiration for sales professionals
- Advantages University: Super-quick sales study guide
- Success Stories: Short bursts of promotional brilliance to ignite your creativity
- Blast From the Past: Out with the old
Advantages: Features/Benefits